Borna Sazegan Brand Identity

brand identity design, environmental graphics, billboard design, architectural marketing, construction industry branding, corporate visual identity, large-format graphics, urban wayfinding, coral red, warm orange-red, cadmium red light, vermillion tones, amber gold, burnt sienna accents, charcoal black, graphite gray, crisp white, high contrast palette, complementary color harmony, warm dominant temperature, technical illustration, wireframe drawing, isometric projection, architectural line work, vector graphics, sans-serif typography, bold uppercase, geometric letterforms, contemporary modernist style, Swiss design influence, international style, minimalist composition, grid-based layout, tripartite division, left-to-right narrative, horizontal banding, striped background, industrial photography, nocturnal lighting, golden hour warmth, structural framework, scaffolding motif, crane imagery, truss systems, engineering diagram, construction theme, infrastructure symbolism, strength messaging, solidity, precision, technical sophistication, professional corporate, urban context, architectural environment, building facade integration, large-scale installation, public-facing communication, high legibility, distance viewing optimization, clean execution, sophisticated color deployment, material reality, conceptual diagram, transparency effects, layered composition, diagonal vectors, dynamic equilibrium, confident tone, approachable warmth, accessible professionalism.

Borna Sazegan is a brand identity created for a company that builds large structures. The identity is based on lines, inspired by the intersecting lines of metal structures used in construction. These lines form animal figures in which details of a building structure can be seen. Each animal carries a meaning: the rhinoceros stands for power and endurance, the horse for speed, the deer for beauty, and the lion leads the group. Warm and cool colors in the palette convey power together with calm. The illustrations can be used as details or in complete form.