Silver A' Design Award Winner 2023
electric bicycle, urban mobility design, contemporary industrial design, step-through frame geometry, matte black finish, charcoal gray, slate blue-gray, amber yellow accents, safety reflectors, aluminum construction, tubular frame architecture, ergonomic handlebar design, integrated lighting system, LED illumination, concrete architectural environment, brutalist aesthetic context, textured stone wall, horizontal masonry coursing, ascending staircase, diagonal composition, asymmetrical balance, dramatic chiaroscuro lighting, nocturnal atmosphere, urban commuter context, minimalist design language, material honesty, powder-coated surface, matte finish, specular highlights, cast shadows, atmospheric depth, compressed perspective, shallow depth of field, foreground emphasis, environmental product photography, lifestyle context suggestion, sculptural object quality, functional beauty, contemporary mobility solution, sustainable transportation design, accessibility consideration, user-centered design, precision engineering, mechanical articulation, wheel spoke pattern, fender integration, modern typography integration, brand identity subtlety, cool color temperature, neutral palette dominance, strategic color accent, visibility safety coding, reflective elements, nighttime urban environment, architectural concrete, polished cement floor, troweled surface texture, granular aggregate, sophisticated product visualization, editorial photography quality, professional lighting control, considered spatial arrangement, urban infrastructure context, multi-level circulation, commuter lifestyle suggestion, technical refinement aesthetic, understated elegance, contemporary minimalism, form following function, integrated design thinking.
The Fujita Urban is a electric bike which combines design and style with the knowledge of Fujita in the electric mobility world. This electric bike allows a speed moving around the city whilst keeping its essentiality and efficiency. It may seem just a refined and elegant bike at first glance, but the slim tubes hide inside a lithium battery, allowing the rider to speed through city traffic with elegancy and dynamism. It was designed with the focus of reaching high levels of design and aesthetics through linear frame whilst keeping the pedal assistance and the environment-friendly aim.