Better Bodies Hi Brand Identity

environmental graphics, architectural typography, monumental letterforms, titanium white, carbon black, achromatic palette, high contrast, binary chromatic scheme, sans-serif typography, modernist type design, geometric letterforms, spatial wayfinding, branded environment, one-point perspective, rhythmic repetition, vertical panels, sequential revelation, industrial interior, exposed ceiling, polished concrete, reflective flooring, contemporary design, fitness environment, Swiss typography influence, rational modernism, graphic architecture, typographic installation, environmental branding, spatial identity, visual hierarchy, bold scale, fragmentary composition, threshold typography, dimensional graphics, optical balance, matte and gloss contrast, linear perspective, athletic facility, functional modernism, clean geometry, systematic design, visual cadence, architectural intervention, immersive typography, wayfinding system

Better Bodies Hi is a brand identity for a workout studio. The identity is based on a typeface that transforms in three stages. As visitors move from the reception to the workout area, the lettering on the signs becomes thicker and larger. The thinnest style is used sparingly at the reception to create a calm atmosphere. The boldest style is used in the workout area at a height of more than one meter. The typeface is applied to the logo, the website, signage and printed items. The changing lettering helps users prepare the body and mind for exercise step by step.