Golden A' Design Award Winner 2021
electric bicycle, full-suspension mountain bike, carbon fiber frame, matte black finish, profile composition, horizontal orientation, landscape format, product photography, transportation design, sustainable mobility, outdoor environment, coastal setting, overcast lighting, diffused natural illumination, neutral gray sky, rocky terrain background, sandy foreground, knobby tire tread, front suspension fork, rear shock absorber, disc brake rotors, mechanical drivetrain, geometric frame architecture, tubular construction, faceted surfaces, reductive form language, minimalist aesthetic, contemporary industrial design, precision engineering, technical clarity, athletic posture geometry, performance vehicle, eco-conscious transportation, innovative mobility solution, material sophistication, composite construction, aerospace-grade materials, advanced manufacturing, sleek silhouette, dynamic equilibrium, horizontal stability, sculptural presence, object-focused composition, isolated subject, clean presentation, professional visualization, technical documentation style, design showcase, award-winning mobility design, human-powered augmentation, electric-assist technology, recreational vehicle, adventure-ready equipment, trail-capable bicycle, all-terrain versatility, mechanical complexity, component integration, structural elegance, functional beauty, purposeful design, ergonomic consideration, rider-centered engineering.
Nyx is a trail e-bike for riders that prefer a more natural feeling from an e-bike using the heartbeat assist and Gyro-assist systems. The design of the bike inspired by the Nyx, which was a primordial deity in Greek mythology and is the personification of the night. The myths reveal her as a figure of exceptional Power and Beauty. This myth not only reflects in the shape of the bike but also in the painting. The black colors show the dark side of the Nyx and the orange accent are emblems of power. The twisty profile of the bike inspired by her dress which was a black scarf.